TenantTurnoverGhost: Vacancy Cost Calculator
Predicts exact financial impact of tenant turnover (cleaning, repairs, lost rent, marketing) for small landlords and property managers.
The Problem
Small landlords typically spend $3-8K per tenant turnover but have no way to accurately forecast these costs before a lease ends. They make retention and rent-setting decisions blind, often leaving thousands on the table or losing good tenants over preventable issues.
Target Audience
Independent landlords with 5-50 properties, small property management companies, and real estate investors who currently use spreadsheets or gut feel for turnover decisions.
Why Now?
Post-pandemic tenant turnover is at 10-year highs; landlords are desperate for tools to optimize retention vs. turnover decisions as margins tighten.
What's Missing
Existing property management software is bloated and expensive ($100+/month); landlords need a $10-30/month micro-tool that solves one problem well without forcing them into enterprise software.
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