AdSpendDrift: Wasted Ad Budget Detector
Automatically flags underperforming ad campaigns across Meta, Google, and TikTok that are bleeding budget without conversion improvement over 14-day windows.
The Problem
Small marketing teams running multiple ad campaigns often don't notice when a campaign's cost-per-acquisition has degraded by 30-50% until they review monthly dashboards. By then, hundreds or thousands are already wasted. Manual threshold-setting in native platforms is clunky and campaign-specific tuning requires constant attention.
Target Audience
Solo founders, small e-commerce businesses, and marketing managers at 5-50 person companies running performance advertising ($5k-50k/month ad spend across multiple platforms).
Why Now?
Ad costs have spiked 40-60% YoY for small spenders; iOS privacy changes broke legacy optimization; marketing budgets are under more scrutiny than ever, making waste intolerable.
What's Missing
Native platform alerts optimize for platform engagement, not advertiser ROI; third-party tools focus on attribution complexity rather than simple 'is this campaign still working' detection; the gap is in lightweight, cross-platform anomaly flagging.
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