BillDrift: Recurring Charge Auditor
Automatically scans bank & credit card statements to flag unexpected recurring charges and categorize subscriptions by risk level.
The Problem
Most people have 10-30 active subscriptions but can't accurately track them. Free trials convert to paid without clear reminders, price increases go unnoticed, and duplicate services drain $100-300/year per person. Existing tools like Trim are clunky or require manual login to multiple accounts.
Target Audience
Individual consumers aged 25-50 who use multiple subscription services (streaming, SaaS, fitness, software) and want passive monitoring; also personal finance enthusiasts and side-hustlers tracking expenses.
Why Now?
Bank open APIs (Plaid, Yodlee) now ubiquitous, AI vision models can read receipts/emails with 95%+ accuracy, and subscription fatigue is at peak frustration levels post-2023 price hikes.
What's Missing
Existing solutions try to be full PFM platforms (bloated, slow to load); BillDrift is laser-focused on recurring charges only, with instant alerts for anomalies. No tool currently uses LLM-powered transaction reasoning to flag 'this charge looks new or unusual.'
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