BankDrift: Subscription Leak Detector
Automatically identifies forgotten recurring charges across all connected bank accounts and surfaces negotiation opportunities to cancel or downgrade subscriptions.
The Problem
The average person has 9-12 active subscriptions they forget about, costing $100-300/month in zombie charges. Most people only discover these by manually reviewing bank statements, and even then lack a systematic way to track what's worth keeping versus canceling.
Target Audience
Individual consumers age 25-50 with multiple subscriptions (streaming, SaaS tools, gym memberships, premium apps); secondary market is personal finance coaches and financial advisors managing client portfolios.
Why Now?
Post-pandemic subscription explosion combined with AI making charge classification trivial; consumers increasingly paranoid about hidden charges after economic uncertainty.
What's Missing
Existing tools treat subscriptions as ancillary features, not primary focus. No app lets users literally one-click cancel detected charges without leaving the app or contacting support manually.
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